The TechCrunch redesign
Published on August 28th, 2008
If you have any affinity with the internet market you probably visit TechCrunch a couple of times a week, whether you have them in your RSS reader or you just come across them when you’re surfing around.
TechCrunch went live with a redesign recently. I wanted to share my opinion of the new look and feel. The first and most important thing is their increased usage of whitespace. This makes the blog a lot easier on the eye.
TechCrunch redesign critique
With the menu going into the background – from white/green to white/gray – and the lack of green I think they took a step backwards branding wise. Pages are easy to read but bland and I could probably say that instant recognition of a TechCrunch article is less likely now.
The homepage overhaul is great, scanning it has become easy and not showing full articles is good since most readers probably aren’t going to read every single article and just pick out what they like. There’s still an abundance of banner ads on all pages but they are all constrained to the right hand sidebar.
My main annoyance is that header and title links aren’t indicated as links. Links inside articles are fine: green and bold but article titles are black without a underline. Of course with article snippets they give you a ‘read more’ link but that’s not the point here, a link should look like a link.
Overall I think the redesign is a step forward but I do hope they will work on branding the pages more. It’s a bit too generic for me at the moment.